PPC Management

Every Pound Spent.
Every Penny Returned.

ROI-focused Google Ads, Meta Ads and Performance Max campaigns for Birmingham businesses. We don't just spend your budget — we make it grow.

Google AdsMeta AdsPerformance MaxShopping AdsRetargetingBing Ads
PPC campaign performance dashboard
8×
Average ROAS Delivered
Google Partner Certified
8× Average ROAS
No Wasted Ad Spend
Weekly Reporting
No Lock-In Contracts
0×
Average ROAS delivered for PPC clients
0%
Average reduction in cost per lead
0%
Average increase in qualified enquiries
0hrs
From brief to live campaigns
What's Included

PPC That Pays Its Way.

01
🔍
Google Search Ads

Keyword-targeted search campaigns that capture buyers at the exact moment they're ready to convert.

02
🛒
Shopping & PMax

Product feed optimisation and Performance Max campaigns for eCommerce and lead gen.

03
📱
Meta Ads

Facebook and Instagram campaigns built around audience psychology and creative that converts.

04
🎯
Retargeting

Bring back lost visitors with smart remarketing across Google Display and Meta.

05
🔵
Bing Ads

Lower CPCs, older demographics, less competition. Often 30–40% cheaper than Google.

06
📊
Conversion Tracking

Full GA4 + GTM setup so every click, call and form fill is tracked and attributed correctly.

07
🧪
A/B Ad Testing

Continuous creative and copy testing to lower CPC and improve CTR month on month.

08
📋
Weekly Reporting

Spend, ROAS, CPA, CTR — clear weekly reports with commentary, not just numbers.

PPC campaign strategy
Our Approach

We Treat Your Budget
Like Our Own.

Most agencies optimise for impressions. We optimise for profit. Every campaign is built around your cost-per-acquisition target — not your competitor's average CPC.

We use first-party data, audience layering and smart bidding strategies to stretch every pound further. No black-box reporting. You see exactly where every penny goes.

CPA-first campaign architecture
Smart bidding with first-party signals
Full GA4 + GTM attribution
No wasted spend on irrelevant clicks
Credentials

Certified PPC Expertise.

Verified
Google Ads Certified Verify →All Certifications View →
📊 GA4 Certified
🏆 10+ Years PPC
FAQ

PPC Questions Answered

We recommend a minimum of £1,000/month ad spend for competitive industries in Birmingham. Our management fee is separate and scales with spend. We'll advise on the right budget during your free audit based on your goals and competition.
PPC delivers results immediately — your ads go live within 24–48 hours of launch. Optimisation compounds over 4–8 weeks as we gather conversion data and refine bidding strategies.
Yes — we offer cross-channel PPC management covering Google, Bing and Meta. Managing both allows us to build retargeting funnels and attribute conversions accurately across platforms.
Our PPC management starts from £500/month. For larger accounts (£5k+ spend), we move to a percentage of spend model. We always recommend a free audit first so we can scope the right package.
Absolutely. We take over existing accounts regularly. Our first step is a full account audit to identify wasted spend, poor quality scores and missed opportunities — usually finding significant quick wins within the first 30 days.
Free PPC Audit

Find Out Where Your Ad Budget Is Being Wasted.

Free, no-obligation PPC audit. We'll identify wasted spend and show you the ROAS you should be getting.

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