Privacy Policy

1. Who We Are

The Pixslate is a digital marketing agency based in Birmingham, West Midlands, UK. We are the data controller for personal data collected through this website. Our contact details are:

• Email: er.jagdeepjudge@gmail.com
• Phone: +44 7385 316522
• Location: Birmingham, West Midlands, UK

2. What Data We Collect

We collect the following types of personal data:

• Contact form submissions: Name, email address, phone number, website URL and the message you send us.
• Analytics data: With your consent, we collect anonymised usage data via Google Analytics 4 and pages visited, time on site, general location (country/city), device type and referral source.
• Cookie data: We store a record of your cookie consent preferences in your browser local storage.
• Communication records: If you contact us by email, WhatsApp or LinkedIn, we may retain that correspondence.

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to enquiries and provide you with the digital marketing services you have requested.
• To send you information about our services where you have given consent or where we have a legitimate interest.
• To improve our website and understand how visitors use it (analytics, with consent only).
• To comply with legal obligations and protect our legitimate business interests.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Consent: For analytics and marketing cookies, email newsletters and direct marketing.
• Contract: When processing your data to provide services you have engaged us for.
• Legitimate interests: For responding to enquiries and improving our services, where your interests do not override ours.
• Legal obligation: Where we are required by law to retain or share data.

5. Cookies

We use cookies and similar tracking technologies. Please see our Cookie Policy for full details. You can manage your cookie preferences at any time using the cookie settings banner at the bottom of this page.

6. Third Parties We Share Data With

• Google Analytics 4 / Google Tag Manager: Analytics and tag management (only with your consent).
• WhatsApp / Meta: If you contact us via WhatsApp, your messages are subject to Meta's privacy policy.
• LinkedIn: If you connect via LinkedIn, subject to LinkedIn's privacy policy.
• Vercel / hosting: Our website hosting provider may process IP addresses and access logs.

We do not sell your personal data to third parties. Ever.

7. Data Retention

We retain your data only as long as necessary:

• Contact form enquiries: 2 years from last contact
• Client records: 7 years (legal requirement for financial records)
• Analytics data: 14 months (Google Analytics default)
• Cookie consent records: Until you clear your browser storage

8. Your Rights

Under UK GDPR, you have the following rights:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Ask us to correct inaccurate data.
• Right to erasure: Request that we delete your data in certain circumstances.
• Right to restrict processing: Ask us to restrict how we use your data.
• Right to data portability: Receive your data in a structured, machine-readable format.
• Right to object: Object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent: Withdraw consent at any time where processing is consent-based.

To exercise any of these rights, contact us at er.jagdeepjudge@gmail.com. We will respond within 30 days.

9. Complaints

If you are unhappy with how we handle your personal data, you have the right to complain to the UK Information Commissioner's Office (ICO): ico.org.uk or call 0303 123 1113.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.